Agribusiness2009-04-012009-04-011993-071170-7607https://hdl.handle.net/10182/963The theme of the Winter Conference of the New Zealand Branch of the Australian Agricultural Economics Society, Agricultural Marketing: Structure, Conduct, and Performance is very much at the top of the agenda in discussions in the industry. The conference provided an opportunity to listen to three of New Zealand's top agribusiness marketing practitioners and question their views about the realities of the market. This was matched against two academics who presented theoretical aspects of marketing. The debate that followed enabled participants to go away with a better understanding and view of the future way forward. This discussion paper includes full text of the papers listed below: Peter Lucas, Managing Director, J Wattie Foods Ltd, Marketing in Asia -A Wattie Manager's Viewpoint; Graeme Harrison, Managing Director, Asia NZ Meat Company Ltd, Economy Theory vs Pragmatism: The Realities of Doing Business in the Expanding North Asian Meat Market; Alistair Betts, Group General Manager (Marketing), NZ Dairy Board, Agricultural Marketing Structures: an Integrated Market Back System ¬the New Zealand Dairy Board Experience; Wayne Cartwright, Professor of Strategic Management, University of Auckland, Theoretical Aspects of the Relationship Between International Competitive Performance and the Structure of Land Based Industries and Firms; Professor A C Zwart, Department of Economics & Marketing, Lincoln University, Producer Controlled Marketing Organisations; Frank Scrimgeour, Deregulating an Industry with a Sole Marketing Authority: Predicting the Consequences; B A Finlayson, An Evaluation of Alternative Institutional Structures that Could be Utilised in the New Zealand Agricultural Industry; Dr C W Maughan and L Wright, An Application of Transaction Costs Theory to the New Zealand Meat Industry; Lukman M Baga and Rodolfo M Nayga, Strategic Issue Identification: an Exploratory Survey of New Zealand Agribusiness Firms; Fraser McLeay, Sandra Martin and Tony Zwart, Farm Business Marketing Behaviour and Strategic Groups in Agriculture; J W M Gamer and W J Parker, Survey of the Farm Management Consultancy Industry; Prakash Narayan and Rod Forbes, An Application of the Capital Asset Pricing Model in Government Asset Management; N L Dalmazo, G A G Frengley, W J Sorrenson, Perceptions of Farmer Attitudes and Objectives: A Brazilian Example; Ruth Wilson-Salt, Consumer Perceptions of Agrichemical Use and Agrichemical Residues on Fresh Fruit and Vegetables; Jim Sinner, Trade and the Environment: Efficiency, Equity and Sovereignty Considerations; Stuart Morris, Environmentally Sustainable Agriculture: Balancing Conflicting Interests - Which Way is North; Which Road to Take?; Jagdish Prasad, Ram SriRamaratnam and Richard Wallace, Determinants of Meat Consumption in New Zealand: Historical Patterns (1967-92) and Forecast Trends (1993-89); R M Nayga, Determinants of Away from Home Lamb Consumption in the United States and Implications for New Zealand; G F Thomson and A C Zwart, A Forecasting Model for New Zealand Lamb Exports; Dedi Budiman Hakim and Rodolfo M Nayga, Consumer Characteristics Affecting the Purchase of Lean Meat Products: A Pilot Project; T L Gundry, Price Dynamics of Meat Production; M P Kearney and M D Neal, Risk Management Strategies Applied to the Cherry Industry in Marlborough; Miriam A Janett, The Role of Information in the Egg Market in Palmerston North; M K Bruhn and J C Lockhart, The Terms of Exchange for New Zealand's Pipfruit Industry; Ram SriRamaratnam, Phil Hay, Beth Bailey, Carolyn Stevens and Prakash Narayan, Kiwifruit Area Changes and Yield Variability by Growing Regions.pp.1-249enmarketingmarketing strategiesmarketing structuresagricultural marketingAsiaagricultural tradeagricultural commoditiessustainable agricultureconferencesDiscussion PaperMarsden::340201 Agricultural economicsMarsden::340401 Economic models and forecastingMarsden::350200 Business and ManagementMarsden::300903 Sustainable developmentANZSRC::140201 Agricultural Economics