Fisher, David F.2009-11-092000https://hdl.handle.net/10182/1284This thesis examines the proposition that the local population at a tourist destination copy the economic behaviour of tourists and learn to give economic value to the same objects and activities that are demonstrated by tourists. Levuka, the old capital of Fiji, served as the case study. It was found that decisions are based on the experiences and the cultural template of which those decisions are a part. There are many acculturating factors involved in the learning process as a subsistance-based economy becomes more monetised. The purchasing habits of tourists have little obvious effect. However, there is evidence that what is of value to tourists and what encourages them to visit the destination are not fully appreciated by many of the host population. Examples of these culturally dissimilar values are externalities such as the physical structures of the built environment and unquantifiable factors such as the ambience of the destination. It is argued that an understanding of the factors that have created cultural rules is necessary if a complete analysis of the effects of tourism is to be undertaken. This can be achieved by considering change as a process and tracing that process by examining the cultural history of the host community. Tourism should be seen as another aspect of change. The response to tourism will then be seen as a new challenge that will be met using the lessons previously learnt and incorporated into the cultural template.endevelopmenttourismlocal perceptionsFijieconomic behaviourtourism developmentheritagewesternisationLevukacultural valuesspending patternsThesisMarsden::350500 TourismMarsden::420307 Pacific cultural studiesMarsden::370404 Economic geographyQ111964843