Rombach, MeikeDean, DavidWidmar, Nicole JenniferBitsch, Vera2022-01-182021-11-182021-11-182309-3366https://hdl.handle.net/10182/14537The entry discusses key factors which are relevant to consumers that are interested in buying fairtrade cut flowers and builds on the work of Meike Rombach, David Dean, Nicole Widmar and Vera Bitsch.5 pagesen© Text is available under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/)cut flowersethical consumptionOtherANZSRC::350601 Consumer behaviourANZSRC::350602 Consumer-oriented product or service developmentANZSRC::350606 Marketing research methodologyANZSRC::300899 Horticultural production not elsewhere classifiedhttps://creativecommons.org/licenses/by/4.0/Attribution