Marketing strategies to utilise Central Otago's resources
dc.contributor.author | Zwart, A. C. | |
dc.date.accessioned | 2012-11-28T21:00:08Z | |
dc.date.available | 2012-11-28T21:00:08Z | |
dc.date.issued | 1987 | |
dc.description | Paper presented at the 48th New Zealand Grassland Association Conference, 3-6 November 1986, Alexandra. | en |
dc.description.abstract | This paper provides an overview of trends in marketing at the national level and in regions such as Central Otago. The movement away from centrally co-ordinated marketing strategies and ihe increased sophistication of marketing and processing are highlighted. Such developments have implications for the structure of the agricultural and horticultural marketing systems. It is suggested that there is a requirement for improved strategy development and planning by individual firms. This can best be aided at the national level, by considering ways in which the planning by individual firms can be improved. Several specific areas in which improvements could be made are discussed. | en |
dc.identifier.citation | Zwart, A. C. (1987). Marketing strategies to utilise Central Otago's resources. In Proceedings of the New Zealand Grassland Association, 48, 31-35 | en |
dc.identifier.uri | https://hdl.handle.net/10182/5082 | |
dc.language.iso | en | |
dc.publisher | New Zealand Grassland Association | |
dc.relation | Available at www.grassland.org.nz | en |
dc.relation.uri | https://www.grassland.org.nz/viewpublication.php?pubID=37 | en |
dc.rights | Copyright © The Authors and New Zealand Grassland Association. | en |
dc.subject | marketing | en |
dc.subject | trends | en |
dc.subject | Central Otago | en |
dc.subject | New Zealand | en |
dc.subject.anzsrc | ANZSRC::1505 Marketing | en |
dc.subject.anzsrc | ANZSRC::140201 Agricultural Economics | en |
dc.title | Marketing strategies to utilise Central Otago's resources | en |
dc.type | Conference Contribution - published | en |
lu.contributor.unit | Department of Business Management, Law and Marketing | |
lu.subtype | Conference Paper |
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