Farm gate marketing options for dairy and meat products

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dc.contributor.authorLyons, Robert
dc.date.accessioned2014-07-02T23:46:16Z
dc.date.available2014-07-02T23:46:16Z
dc.date.issued2002
dc.descriptionThe New Zealand Kellogg Rural Leaders Programme develops emerging agribusiness leaders to help shape the future of New Zealand agribusiness and rural affairs. Lincoln University has been involved with this leaders programme since 1979 when it was launched with a grant from the Kellogg Foundation, USA.en
dc.description.abstractCurrently when marketing farm products the farmer has a choice between direct or indirect selling, (or perhaps a combination of the two). Indirect selling is the most used option at present, selling produce to another party who process it, thereby adding value and who then sell the processed items on. Direct selling gives the producer opportunities for direct consumer contact and enables them to process and add value to their own product. The aim of this paper is to examine the local meat and dairy industry, to investigate the options for marketing of farm produce and maximise profitability using the available options.en
dc.identifier.urihttps://hdl.handle.net/10182/6186
dc.language.isoen
dc.publisherLincoln University. Faculty of Commerce. Kellogg Rural Leaders Programme.
dc.relation.ispartofseriesKellogg Rural Leaders Programme reporten
dc.rightsCopyright © The Author.en
dc.rights.accessRightsThis Kellogg Rural Leaders Programme report can be viewed only by current staff and students of Lincoln University.en
dc.subjectmarketingen
dc.subjectfarm gateen
dc.subjectmeat industryen
dc.subjectdairy industryen
dc.subjectSouth Aucklanden
dc.subjectdirect marketingen
dc.subjectindirect marketingen
dc.subject.anzsrcANZSRC::1505 Marketingen
dc.subject.anzsrcANZSRC::140201 Agricultural Economicsen
dc.titleFarm gate marketing options for dairy and meat productsen
dc.typeMonographen
lu.contributor.unitKellogg Rural Leaders
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