Optimal pricing and promotion for agricultural marketing agencies

dc.contributor.author	Martin, Sandra K.
dc.contributor.author	Young, L.
dc.contributor.author	Zwart, A. C.
dc.date.accessioned	2008-05-22T04:18:01Z
dc.date.available	2008-05-22T04:18:01Z
dc.date.issued	1986-02
dc.description.abstract	Marketing agencies which operate in international markets are faced with pricing and promotion decisions in individual markets. Economic theory can assist in these tasks by providing a framework for evaluating specific commercial strategies in particular products. Therefore, the Agricultural Economics Research Unit has an interest in theoretical research which widens our understanding of optimal decision making by agencies operating in agricultural markets.	en
dc.identifier.issn	0069-3790
dc.identifier.uri	https://hdl.handle.net/10182/494
dc.language.iso	en
dc.publisher	Lincoln College. Agricultural Economics Research Unit.
dc.relation.ispartofseries	Research report (Lincoln College (University of Canterbury). Agricultural Economics Research Unit) ; no. 177	en
dc.subject	agricultural marketing	en
dc.subject	marketing	en
dc.subject	farm production	en
dc.subject	mathematical models	en
dc.subject	pricing structures	en
dc.subject.marsden	Marsden::340201 Agricultural economics	en
dc.subject.marsden	Marsden::340203 Finance economics	en
dc.subject.marsden	Marsden::340103 Mathematical economics	en
dc.title	Optimal pricing and promotion for agricultural marketing agencies	en
dc.type	Monograph	en
lu.contributor.unit	Agribusiness and Economics Research Unit