This dataset provides a comprehensive sensory and pricing analysis of 116 commercial New Zealand Pinot Noir wines from Central Otago, Marlborough, and Martinborough. Sensory data were collected on key quality parameters, including detailed mouthfeel and aroma attributes, evaluated by an expert sensory panel of experienced winemakers (n=10). Additionally, the dataset includes actual retail prices and experts' expected prices, providing insights into the perceived value and sensory-driven valuation of these wines. The dataset is structured to facilitate comparative studies on regional Pinot Noir sensory characteristics, supporting exploration into wine quality perception and regional influences on sensory profiles. Its reproducibility makes it a valuable resource for researchers investigating wine sensory quality, the impact of terroir, and consumer valuation in the context of New Zealand Pinot Noir.
