TRREC miscellaneous publications
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Item Christchurch City destination benchmarking survey 2001 final report(Lincoln University. Tourism Recreation Research and Education Centre., 2001-06) TourismThis report represents the findings of a survey of visitors to Christchurch undertaken between late March and April 2001. The survey was commissioned by Christchurch & Canterbury Marketing Limited (CCML) and undertaken by The Tourism & Leisure Group Limited. The survey was commissioned following a study in 2000 that identified a shortfall in information on the behaviour of visitors to Christchurch. In particular, there was little information on activities undertaken by visitors while in Christchurch and also their views and opinions of infrastructure and service attributes essential to the tourism industry and ultimately visitor satisfaction with a tourist destination.Item Rights of public access to the foreshore : a study of public awareness and opinions(Social Science, Parks, Recreation and Tourism Group, Lincoln University, 2004-05) Doody, Brendan J.; Booth, Kay L.This study examines the way a sample of Christchurch residents use the foreshore for outdoor recreation, how they perceive their access rights and what they think about proposed foreshore and access initiatives. It responds to recent events that have highlighted the importance of access rights to New Zealanders, specifically the foreshore debate. The Land Access Ministerial Reference Group report released in August 2003 was an additional catalyst. The study has three objectives: 1. To investigate the public’s use of, and need for, access to the foreshore; 2. To gain an understanding of what the Christchurch sample population know about their access rights to the foreshore; and 3. To determine what opinions the public hold about the Government’s proposed public domain foreshore land tenure and the ‘solutions’ suggested by the Land Access Ministerial Reference Group (LAMRG) report. A questionnaire survey of 300 Christchurch residents was conducted in December 2003 to investigate these objectives.Item A quasi-experimental method for testing the effectiveness of ecolabel promotion(Channel View Publications, 2005) Reiser, Axel; Simmons, David G.Despite the existence of tourism ecolabels for more than 10 years, tourists' decision making is still only marginally influenced by such labels and it appears that sustainability does not feature much in tourists' general consumption behaviour. However, two recent studies found that tourists' attitudes towards the Green Globe 21 (GG21) ecolabel in New Zealand were positive and the surveyed tourists appeared to have a high awareness of sustainability issues. Based on these findings, a quasiexperiment was conducted in the Christchurch Visitor Information Centre (CVIC) (main tourist hub of South Island) to investigate whether tourists' positive attitudes towards ecolabels would result in increased observable interest of GG21 ecolabelled products. The purpose of this paper is to describe the complex quasi-experimental methodology that has been developed in an attempt to get further insight into tourist behaviour related to ecolabelled tourist products. During May and June 2003 the impact of a promotional campaign on tourists' information search behaviour in the CVIC was tested. Observations of tourists and measurement of brochure up-take showed no increased interest in the ecolabel promotion campaign or the GG21 labelled products in the CVIC. The experimental methodology demonstrated that positive attitudes towards ecolabels are an unreliable predictor of responsible environmental tourist behaviour.