Fish: a consumer survey of Christchurch households

Abstract

This is one of the studies in a series of AERU Research Reports presenting results of consumer surveys for various agricultural products. In this study fish is the product under investigation and Christchurch was the location for the survey during late April and early May 1980. The objective of the study was to obtain information about fish purchasing and consumption patterns and factors affecting these patterns to be used by the industry in planning its marketing operations.