A strategy to engage thriving farmers
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Authors
Date
2013
Type
Monograph
Abstract
How do you use segmentation data to increase engagement with thriving farmers?
Given the complexity of the individual farmer needs and the context in which they farm this
poses a significant challenge for DairyNZ. Having segmentation information provides some
interesting insights into farmer’s preferences and attitude to change, however developing
and implementing extension programs tailored to these segments is more difficult. This
report aimed to gain a more in depth understanding of a specific segment (non-engaged
thriving farmers) and to come up with recommendations about how DairyNZ can increase
their face to face engagement.
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Copyright © The Author. Restricted to the 2013 Kellogg year group.