Some aspects of innovation & technology adoption in New Zealand agriculture
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Authors
Date
1992
Type
Other
Fields of Research
Abstract
The transfer and adoption of scientific information in New Zealand agriculture is
below optimal levels. This is particularly so in regard to genetic improvements in the
sheep industry.
The New Zealand sheep industry has experienced declining revenue versus
expenditure ratios for two decades. Drastic changes in attitudes, policies and strategies
will be required in all New Zealand pastoral industries during the next decade to
reverse trends in declining commodity prices in real terms.
Changing farm practices involves changes in perceptions and attitudes. Many
techniques are available to change agents to bring this about. To be successful a
change agent requires strong interpersonal relationship skills. In the author's opinion
the most important of these are to do with developing empathy with the client, active
listening, avoiding creating a defensive environment, and encouraging a supportive
environment.
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