Harnessing Brand NZ in China: a "clean and green" story
Citations
Altmetric:
Authors
Date
2012
Type
Monograph
Abstract
With the world rapidly growing in population, and New Zealand's land resources
remaining finite, it is crucial to ensure that our agricultural produce has a comparative
advantage in our export markets. The purpose of this report is to understand the current Chinese market, identify
opportunities and challenges for the New Zealand brand in food products, and
propose recommendations based upon successful case study examples and
literature research.
Permalink
Source DOI
Rights
Copyright © The Author.
Creative Commons Rights
Access Rights
This Kellogg Rural Leaders Programme report can be viewed only by current staff and students of Lincoln University.