The values associated with Maori-centred tourism in Canterbury

Abstract

The overall aim of this study was to analyse Maori tourism development in the Canterbury region according to values of Maori-centred tourism. The objectives to achieve this aim were to validate the relevance of the values of Maori-centred tourism to Maori tourism business practices in Canterbury and to identify the strategies for achieving Maori-centred tourism business ethics in Canterbury. A Kaupapa Maori research approach was used to achieve the objectives. This approach was seen appropriate given the need for a culturally relevant perspective. This included employing Maori values derived from a Maori epistemology as measures to analyse Maori tourism development.