Career change from urban background to dairy farming

Abstract

This research had the following objectives; • To identify what drives and motivates people to change careers from an urban background with little or no farming experiences into a career of dairy farming. • To identify what kind of people and what attributes these people have that make them so successful at changing careers. • To establish what attracted people to dairy farming as a career choice and how they went about making that decision. • To establish/identify useful information that will assist people to make that career change in the future. Many people currently established in dairy farming have come from alternative careers. Very little is known about what kind of people make this transition successfully and why.