Christchurch City destination benchmarking survey 2001 final report

Abstract

This report represents the findings of a survey of visitors to Christchurch undertaken between late March and April 2001. The survey was commissioned by Christchurch & Canterbury Marketing Limited (CCML) and undertaken by The Tourism & Leisure Group Limited. The survey was commissioned following a study in 2000 that identified a shortfall in information on the behaviour of visitors to Christchurch. In particular, there was little information on activities undertaken by visitors while in Christchurch and also their views and opinions of infrastructure and service attributes essential to the tourism industry and ultimately visitor satisfaction with a tourist destination.