Bread: a consumer survey of Christchurch households

Abstract

This study is the third in a series of AERU Research Reports presenting results of Consumer Surveys for various agricultural and horticultural products. In this study bread is the product under investigation and Christchurch was the location for the survey. The objective of the present research was to present information on consumer purchasing and consumption patterns and the factors affecting these patterns. The results presented are particularly timely, as the New Zealand Association of Bakers is at present considering a nationwide promotion campaign for bread.