Publication

Texas Sauvignon blanc wine consumer consumption behaviours and product preferences: A Latent Class Analysis

Authors
Tait, Peter R., Saunders, Caroline M., Dalziel, Paul C., Rutherford, Paul, Driver, Tim, Guenther, Meike
Date
2020-11
Type
Report
Collections
AERU Research Report series
Keywords
consumer preferences, economics, export prosperity, Texas, willingness-to-pay (WTP), wine
Fields of Research
ANZSRC::350602 Consumer-oriented product or service development, ANZSRC::350601 Consumer behaviour, ANZSRC::380114 Public economics - publicly provided goods, ANZSRC::470205 Cultural studies of agriculture, food and wine, ANZSRC::350606 Marketing research methodology, ANZSRC::380101 Agricultural economics, ANZSRC::470203 Consumption and everyday life
Abstract
The Agribusiness and Economics Research Unit (AERU) at Lincoln University with the support of research partners under the Unlocking Export Prosperity from the Agri-food Values of Aotearoa New Zealand research programme has estimated willingness-to-pay (WTP) values for selected credence attributes of Sauvignon blanc wine by Texan consumers, with a focus on identifying preferences for attributes considered distinctively New Zealand.
Files
Name: Tait et al 2020 RR365.pdf
Size: 1.41 MB
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Permalink
https://hdl.handle.net/10182/13889
Source DOI
Rights
© Agribusiness and Economics Research Unit. Lincoln University, New Zealand, 2020.
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