Publication

Waitaki/Mackenzie Visitor Survey 2020

Authors
Mkwara, Lena, Simmons, David G., Kerr, Geoffrey N.
Date
2021-05
Type
Report
Collections
Land Environment & People Research Report series
Keywords
economic attribution model, Mackenzie District, tourism spending, Waitaki District, tourist attractions
Fields of Research
ANZSRC::350806 Tourist behaviour and visitor experience, ANZSRC::350805 Tourism resource appraisal, ANZSRC::350803 Tourism management, ANZSRC::380203 Economic models and forecasting
Abstract
This report presents the findings from a 2020 survey of visitors to tourist attractions in Waitaki and Mackenzie districts. COVID-19 cancelled fieldwork before data collection was complete. The limited data indicate that most visitors tend to visit a number of tourist attractions in the Waitaki/Mackenzie area and make substantial expenditures associated with these attractions. No single tourist attraction was a strong attractant to visitors, the large majority of whom would have visited the districts in the absence of the attractions at which they were invited to complete the survey.
Files
Name: Leap 58 - Waitaki_Mackenzie Survey _LEAP report final 20.05.21.pdf
Size: 3.97 MB
Kind: Adobe PDF
Permalink
https://hdl.handle.net/10182/14002
Source DOI
Rights
© LEaP, Lincoln University, New Zealand 2021.
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