Agri-food leadership case study: Alex Guichard & Monique Kelly and Revology

Abstract

This report forms part of a wider Unlocking Export Prosperity Research Programme led by the Agribusiness and Economics Research Unit (AERU) at Lincoln University. This case study is the third of six instalments and is focused on Revology and its founders, Alex Guichard and Monique Kelly. Establishing themselves in Wanaka, Revology was founded on a vision of a more sustainable composites and design industry in New Zealand. They have focused on the use of sustainable resources to create high-quality products with long life cycles and a circular design model. The Revology DNA underpins their sustainable model of design, and this has required a departure from established practices in the composites and design industries. Alex Guichard and Monique Kelly have been value-driven, innovative, and entrepreneurial in their approach to revolutionising the market. Their leadership is the focus of this case study, and their leadership aligns with the leadership models described in earlier case studies and an earlier literature review. Innovation and a differentiated strategy are qualities that have helped them realise their vision for a sustainable business in New Zealand agribusiness.