Sustainability Trends in Key Overseas Markets to New Zealand and the KPI identification database

Abstract

This report examines trends in consumer concerns regarding sustainability in key overseas markets for New Zealand. These trends affect what consumers buy and the premiums they will pay. The implications of these for New Zealand are explored in this report. The report also extends to other issues that may have potential to impact on our exports. This report is part of a series of research reports1 concerning these issues. Each report focuses on slightly different issues. This report concentrates on consumer attitudes towards sustainability attributes such as carbon emissions, biodiversity and animal welfare in traditional export markets to New Zealand including the UK, Japan, the US but also in emerging export markets such as China and India. In addition, a database reporting on key performance measures included in key market assurance and good practice schemes, as well as regulatory frameworks, was developed in this report.