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dc.contributor.authorHu, Baidingen
dc.contributor.authorSanyal, Amalen
dc.date.accessioned2016-06-09T01:49:39Z
dc.date.available2016-04-29en
dc.date.issued2016-04-29en
dc.date.submitted2016-04-26en
dc.identifier.citationHu, B. and Sanyal, A. (2016) Advertisement Spending and Income: An Aggregative Analysis. Theoretical Economics Letters, 6, 356-366. doi: 10.4236/tel.2016.62040.en
dc.identifier.issn2162-2078en
dc.identifier.urihttps://hdl.handle.net/10182/7001
dc.description.abstractExisting studies tend to investigate cross-sectional relations between GDP and advertisement at the firm or industry level. The present study focuses on the long-run relation between GDP and aggregate advertisement spending using United States data for the period 1900-2007. Granger causality tests indicate the temporal precedence of GDP. A cointegration analysis shows that, as GDP increases, it causes advertisement spending to increase at a rate faster than its own growth. Faster growth relative to GDP is accompanied with a negative autonomous trend of advertisement spending. This trend appears consistent with the continuous technical progress in advertisement.en
dc.format.extent356-366en
dc.language.isoenen
dc.publisherScientific Research Publishingen
dc.relationThe original publication is available from - Scientific Research Publishing - https://doi.org/10.4236/tel.2016.62040 - http://www.scirp.org/Journal/Home.aspx?IssueID=7812en
dc.relation.urihttps://doi.org/10.4236/tel.2016.62040en
dc.rightsCopyright © 2016 by authors and Scientific Research Publishing Inc. This work is licensed under the Creative Commons Attribution International License (CC BY).en
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/en
dc.subjectadvertisement spendingen
dc.subjectGDPen
dc.subjectGranger causalityen
dc.subjectcointegrationen
dc.titleAdvertisement spending and income: an aggregative analysisen
dc.typeJournal Article
lu.contributor.unitLincoln Universityen
lu.contributor.unitFaculty of Agribusiness and Commerceen
lu.contributor.unitDepartment of Global Value Chains and Tradeen
lu.contributor.uniten
lu.contributor.uniten
dc.identifier.doi10.4236/tel.2016.62040en
dc.subject.anzsrc1505 Marketingen
dc.subject.anzsrc150502 Marketing Communicationsen
dc.relation.isPartOfTheoretical Economics Lettersen
pubs.issue2en
pubs.organisational-group/LU
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce
pubs.organisational-group/LU/Faculty of Agribusiness and Commerce/GVCT
pubs.organisational-group/LU/Research Management Office
pubs.organisational-group/LU/Research Management Office/2018 PBRF Staff group
pubs.publication-statusPublished onlineen
pubs.publisher-urlhttp://www.scirp.org/Journal/Home.aspx?IssueID=7812en
pubs.volume6en
dc.identifier.eissn2162-2086en
dc.rights.licenceAttributionen
lu.identifier.orcid0000-0002-0991-1375


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