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Success factors in new land-based industries

Mayell, P. J.
Fairweather, John R.
Fields of Research
ANZSRC::1402 Applied Economics
Part of the changing structure of New Zealand agriculture and horticulture includes a move from traditional land uses to new land uses. Not all new land uses, however, become established industries. The research objective of this study was to focus on a wide range of new land-based industries and address the question of why some new industries succeed and why others do not. The research also introduces a relatively new method, the Qualitative Comparative Analysis method, which identifies critical factors in industry success in a way that combines the richness of case studies with the rigour of comparative analysis. Results will be of interest to primary producers seeking to learn from recent experience of new industries, and to policy-makers interested in promoting new land-based industries.