Interorganisational collaboration in tourism
dc.contributor.author | Williams, Lesley E. | |
dc.contributor.author | Jantarat, Jutamas | |
dc.date.accessioned | 2009-03-19T03:30:49Z | |
dc.date.issued | 1998-02 | |
dc.description.abstract | This paper examines interorganisational collaboration between tourism organisations. Specifically, it addresses the critical preconditions necessary for co-ordinated tourism events to succeed. Using a proposed city winter marketing campaign, the researchers explore the dynamics between key personnel involved in the pre-event planning period to identify their reasons for participation, and their concerns and commitment to the proposed fete. It was established that tourism managers participated in event planning when they understood and endorsed the campaign requirements and the benefits that would accrue from their involvement. It is argued that the special nature of the tourism industry and product requires event champions to clearly articulate to all participants the contributions that each needs to make , as well as the benefits to be attained from co-operation. A framework for tourism event pre-planning is proposed to assist tourism managers develop successful collaborative campaigns. | en |
dc.identifier.issn | 1174-5045 | en |
dc.identifier.uri | https://hdl.handle.net/10182/921 | |
dc.language.iso | en | |
dc.publisher | Lincoln University. Commerce Division. | |
dc.relation | The original publication is available from - Lincoln University. Commerce Division. | en |
dc.subject | tourism industry | en |
dc.subject | tourism marketing | en |
dc.subject | tourism planning | en |
dc.subject | organisational collaboration | en |
dc.subject | marketing strategies | en |
dc.subject | strategic development and planning | en |
dc.subject.marsden | Marsden::350500 Tourism | |
dc.subject.marsden | Marsden::350600 Services | |
dc.subject.marsden | Marsden::340202 Environment and resource economics | |
dc.title | Interorganisational collaboration in tourism | en |
dc.type | Discussion Paper | |
lu.contributor.unit | Lincoln University | |
pubs.publication-status | Published | en |
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