Publication

Report on the first consultation of tourism stakeholders in the Far North

Date
2010-07
Type
Monograph
Abstract
The weather is very important to tourism: it allows tourists to participate in a wide range of activities, influences satisfaction and affects a business’ bottom line. Climate change will change how weather impacts on tourism: it will provide new opportunities and exacerbate existing challenges. While we can not influence the weather or the climate we can proactively reduce our vulnerability, manage negative impacts and prepare for likely changes. Lincoln University in partnership with Victoria University and NIWA is researching the relationship between tourism and the weather, with a longer term view of changing climatic conditions in New Zealand. As a result of our research we would like to share best practice and provide tools for businesses to improve their access to weather information, risk assessment and adaptation measures. This report provides background information on the Northland case study (alongside a case study of the Southern Lakes) and summarises first insights gained from a stakeholder consultation on the 14 and 15 July. Meetings were held with the Far North District Council, Te Runanga a Iwi o Ngapuhi, Taitokerau Maori & Cultural Tourism Association, and Destination Northland and five tourism operators.
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