Proceedings of a seminar on wool marketing in the 1980s : held at Lincoln College, 21 October 1976

Abstract

When this Seminar was announced there were some raised eyebrows and the question was asked: Why hold a Seminar on wool marketing when the price of wool has never been higher? There are a number of good answers to such a question. Firstly although it is true that the price of wool has never been higher in absolute terms, in relative terms it is low and continually losing ground with respect to competitive fibres and most other comparable commodities. Secondly we thought that the mirage of high prices was engendering an unwarranted complacency in the industry which would not be conducive to the introduction of measures designed to reverse the adverse trend in wool's market share and image with the consumer. Thirdly my wool economics research group had some views, not necessarily new or profound, which they wished to try out on the industry. This discussion paper includes the full text of the following papers: The Hon. P. I. Wilkinson, The New Zealand Economy in the 1980s; E. P. Wilding,

A Southland Farmer’s View of Wool Marketing in the 1980s; J. H. Bayly,

A Wairoa Farmer's View of Wool Marketing in the 1980s; W.E. Carter,

Some Thoughts on the Marketing of Wool in the 1980s; D. A. R. Haslam,

The View of a Canterbury Farmer (ex Wool Board Employee) on Wool Marketing in the 1980s; L. Ward,

Wool Marketing: The Australian Experience; W. O. McCarthy,

An Academic's View of Wool Marketing in the 1980s; F.G.D. Dobbs, How would my Organisation Market Wool in the 1980s?