It's my party: influences upon young adults to consume sparkling wine and champagne in restaurants, bars and night clubs.

Abstract

This is an international project investigating how young adults interact with sparkling wines and champagnes in a variety of hospitality environments. Research, via focus groups, was undertaken in the UK, New Zealand, United States, Australia and South Africa. The results show that two types of sparkling wine exist, “girly” fun wines and significant quality / champagne styles. They also show that whilst there is little difference in perceptions and usage in restaurants and nightclubs there are national, often gendered, difference in behaviours in bars and pubs.