The potential for horticultural development in Taranaki

Abstract

The Taranaki horticultural sector is very small, and production areas have declined significantly over the last decade. A number of industries that were represented in the region in the past (kiwifruit, asparagus, berryfruit, feijoas, etc.) have not survived. In 2013 Venture Taranaki commissioned the AERU at Lincoln University to examine the opportunities for new horticultural industry development in Taranaki that could add value to the region’s economic base; the opportunities for Taranaki provided by new horticultural market trends and trends affecting the sustainability of existing land based enterprises (particularly dairy); and identify key issues for Taranaki in ensuring that the opportunities identified can be realised.