Estimating the number of visitors to Kaikoura over one year by developing a vehicle observation method
The annual total of visitors to Kaikoura was estimated at 873,000. This number was derived from a method that involved four key steps: counting all traffic entering Kaikoura, observing a sample of vehicles to record licence plates and the number of people in each vehicle, identifying vehicles from outside of Kaikoura, and then estimating all visitor vehicle numbers and numbers of visitors.
Fields of Research1506 Tourism
- TRREC Report series