Breaking bread – yesterday and today

Abstract

Consumers today are faced with a plethora of bread products…numerous brands, slice sizes, different contents including an increasing array of gluten-free options on offer, and various packaging options. Many products include nutrition claims on their packaging promoting health benefits. Conversely, there are also a multitude of messages from ‘experts’ or celebrities extoling the virtues of low-carb diets and the perils of eating white bread in particular…the whiter the bread, the quicker you’re dead! So how and why do people make their bread choices?