Green and unique? A study of environment and promotion in New Zealand

Abstract

This study reports an investigation into the promotion of New Zealand as a whole, and of specific places throughout New Zealand, from the 1870s to the 1990s. The theme pursued in the examination of "place promotional" materials is the way environments with vegetation have been used to construct images for New Zealand places. These images (in the sense of "idea" or "character") are interpreted as having "environmental meaning". That is, they imply the kinds of relationships existing between people, the built environment and the natural environment in particular places. The implications of these images for the conservation of environments with indigenous vegetation are considered.