Agritourism in New Zealand: A guide to successful operation

Abstract

This guide and set of accompanying templates was created for a wide range of people with a common interest in the intersection between agriculture, and other forms of primary production, and tourism. So whether you’re a farmer, food or wine producer, have a tourism business that works with farmers or primary producers, or are a budding entrepreneur with an agritourism idea, this document is for you. If you’re just starting out, you may want to work through the information in the order of the Table of Contents shown on the next page. If you have an existing operation, just focus on the sections that seem most relevant to you. This document will be regularly updated and enhanced. If you’d like to see or contribute additional information, please contact joanna.fountain@lincoln.ac.nz or craig@qualitytourism.co.nz. This resource guide has been produced with the support of Beef + Lamb New Zealand, the Ministry for Primary Industries, and Environment Canterbury, through the Post Quake Farming Project.