Learning governance from indigenous supply chains

Abstract

The purpose of this research is to understand how governance based on Māori cultural interconnectedness is structured and operates in supply chains. By comprehending how supply chains can be governed through harmonious connections to the planet, this paper contributes to the governance and sustainability literature. Given the connection that Māori have with the land, and the importance of agribusiness to the New Zealand economy, two agribusiness supply chain cases provide a practical context for rich data collection. Whilst relationships were underpinned by formal contracts, social exchange and a set of shared values were at the core of chain relationships in both cases. Relational strength was seen as more important than maximising economic gains. Emotional connections that underpin business links reflected the Māori values of whakawhanaungatanga and manaakitanga. Product quality was viewed as a tool to reinforce the brand promise sold to consumers and critically both focal companies developed their supply chains based on two Māori values kaitiakitanga and ikanga. The broad and inclusive worldview of Māori contrasts with the modernist view of western centred supply chains that are concerned with rationality progress, universality, and the individual as opposed to emotion, relationships, localism and the collective. Concerns for societal and environmental well-being were found to be at the centre of the Māori governance approach that was developed to manage relationships and controlling product quality. Māori governance reflects the growing recognition of academics that economic levers are not sufficient for sustainability.