Globalization and cultural economy: The roles of sport brands
dc.contributor.author | Kobayashi, Koji | |
dc.date.accessioned | 2018-06-29T23:31:56Z | |
dc.date.created | 2013-08-22 | en |
dc.date.issued | 2013 | |
dc.description.abstract | Globalization is often equated with: (a) the convergence of economies through the deregulation and free trade agreements: and (b) their associated influences to society, culture and sport. This paper however highlights a need to take account of how cultural activities of corporations and advertising agencies have changed the nature or globalization. Based on a contextual analysis and interviews with advertising personnel, it suggests the prominent role of Nike and Wieden+Kennedy in re-defining the field of sport and lifestyle and the more subtle role of Asics in both resisting and accommodating the dominant way of representation. Overall, this paper illuminates the conflicts, negotiations and changes emerging from the context of cultural production in the global sport industry. | en |
dc.format.extent | 62-62 (1) | en |
dc.identifier.uri | https://hdl.handle.net/10182/9938 | |
dc.language.iso | en | |
dc.relation.isPartOf | Congress proceedings: In pursuit of evidence-based sport and exercise science | en |
dc.source | The 25th International Sport Science Congress of KAHPERD | en |
dc.subject | sport | en |
dc.title | Globalization and cultural economy: The roles of sport brands | en |
dc.type | Conference Contribution - published | |
lu.contributor.unit | Lincoln University | |
lu.contributor.unit | Faculty of Environment, Society and Design | |
lu.contributor.unit | Department of Tourism, Sport and Society | |
lu.identifier.orcid | 0000-0002-6742-6781 | |
lu.subtype | Conference Abstract | en |
pubs.finish-date | 2013-08-23 | en |
pubs.publication-status | Published | en |
pubs.start-date | 2013-08-21 | en |