Publication

The values associated with Maori-centred tourism in Canterbury

Authors
Zygadlo, F. K., McIntosh, Alison J., Matunga, Hirini P., Fairweather, John R., Simmons, David G.
Date
2003-07
Type
Monograph
Collections
TRREC Report series
Mātauraka Māori
Keywords
Maori, cultural values, sustainable development, business development, Canterbury, tourism, business ethics
Fields of Research
ANZSRC::1506 Tourism
Abstract
The overall aim of this study was to analyse Maori tourism development in the Canterbury region according to values of Maori-centred tourism. The objectives to achieve this aim were to validate the relevance of the values of Maori-centred tourism to Maori tourism business practices in Canterbury and to identify the strategies for achieving Maori-centred tourism business ethics in Canterbury. A Kaupapa Maori research approach was used to achieve the objectives. This approach was seen appropriate given the need for a culturally relevant perspective. This included employing Maori values derived from a Maori epistemology as measures to analyse Maori tourism development.
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https://hdl.handle.net/10182/251
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