The potential of wine tourism to enhance the Chinese visitor experience in New Zealand: A visitor and stakeholder perspective
The potential of wine tourism to enhance the Chinese visitor experience in New Zealand: A visitor and stakeholder perspective
Fountain, Joanna M.
Fountain, Joanna M.
Date
2016-02-04
Type
Conference Contribution - unpublished
Collections
Fields of Research
Abstract
Chinese visitors are crucial to the New Zealand tourism industry. Winery visits are not within the top ten interests for Chinese visitors, however there is a market for wine tourism amongst Chinese visitors - both domestic and international. Trends in consumption and tourism suggest interest will continue to grow. Chinese visitors may have different priorities and needs from other visitors (an from each other).