Maori tourism : concepts, characteristics and definition

Abstract

The aim of this report is to seek conceptual clarification of 'Maori tourism', 'Maori tourism business' and 'Maori tourism product'.To achieve this aim, the report has the following objectives: To review the different definitions of Maori tourism; To provide a broad conceptual framework for defining Maori tourism (business and product); To identify and describe common values that characterise Maori tourism. A Kaupapa Maori research approach was employed to achieve the objectives. It is critical that Maori research is framed within a culturally relevant perspective.