The era of anti-consumption in New Zealand: An investigation of anti-consumer motivations, attitudes and behaviours : A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce and Management at Lincoln University
dc.contributor.author | Sampaio, Eduardo | |
dc.date.accessioned | 2021-02-25T02:43:30Z | |
dc.date.available | 2021-02-25T02:43:30Z | |
dc.date.issued | 2020 | |
dc.description.abstract | In recent times, consumer engagement in anti-consumption movements is on the rise, while unsustainable levels of consumption have become a concerning problem in society. Literature divides anti-consumption practices into two meta-groups: Pro-social, encompassing conscientious, green and sustainable consumption, where consumer behaviour does not necessarily translate into a reduction of consumption; and reasons against consumption (RAC) meta-group, where individuals have a noticeable aim to reduce or restrict their consumption. By using a mixed-method approach for data collection, the current study investigates the RAC and its intersections with motivations, attitudes and behaviours (MAB) of anti-consumers that are consciously reducing, restricting, rejecting or refusing consumption, labelled as the 4R’s. When analysing these practices from 281 anti-consumers in New Zealand, results show convincing connections between demographics and anti-consumption, most noticeably regarding age, level of education and income. It also demonstrates anti-consumers’ complexity, with their MAB presenting a variety of levels of strength, breadth and durability. Most importantly, the research proposes and implements important steps towards the measurement of tangible aspects of anti-consumption, which might assist in future investigations of the phenomena. | en |
dc.identifier.uri | https://hdl.handle.net/10182/13464 | |
dc.identifier.wikidata | Q112953683 | |
dc.language.iso | en | |
dc.publisher | Lincoln University | |
dc.rights.uri | https://researcharchive.lincoln.ac.nz/pages/rights | |
dc.subject | anti-consumerism | en |
dc.subject | anti-consumer | en |
dc.subject | anti-consumerism | en |
dc.subject | voluntary simplicity | en |
dc.subject | ethical consumption | en |
dc.subject | sustainable consumption | en |
dc.subject | green consumption | en |
dc.subject | consumption resistance | en |
dc.subject | anti-consumption | en |
dc.subject | New Zealand | en |
dc.subject | motivations | en |
dc.subject | attitudes | en |
dc.subject.anzsrc | ANZSRC::15 Commerce, Management, Tourism and Services | en |
dc.subject.anzsrc | ANZSRC::16 Studies in Human Society | en |
dc.subject.anzsrc | ANZSRC::1503 Business and Management | en |
dc.subject.anzsrc | ANZSRC::1606 Political Science | en |
dc.title | The era of anti-consumption in New Zealand: An investigation of anti-consumer motivations, attitudes and behaviours : A thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce and Management at Lincoln University | en |
dc.type | Thesis | en |
lu.contributor.unit | Department of Agribusiness and Markets | |
lu.thesis.supervisor | Dean, David | |
lu.thesis.supervisor | Ahmed, Hafsa | |
thesis.degree.grantor | Lincoln University | en |
thesis.degree.level | Masters | en |
thesis.degree.name | Master of Commerce and Management | en |
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